Work
Experience

End-to-end digital booking experience for car, bike, and bus rental in Saudi Arabia. Driving growth through new features, partner integrations, and customer experience improvements across the full Lumi app.

• —Built the in-app extension experience for car rental — first to market in KSA
• —Integrated third-party loyalty program to enhance customer value
• —Increased customer acquisition by +120% YoY
• —Improved customer retention by +26% YoY

Merchant onboarding products across Pay, Food, Mart, and POS service lines for Southeast Asia. Reduced onboarding friction while maintaining legal and compliance requirements across multiple markets.

• —Launched POS onboarding flow with >$2M USD potential revenue
• —Led Salesforce CRM implementation across 3 core business verticals
• —Drove automation to enable merchant self-service and reduce time-to-market

Merchant growth products focused on intelligent market recommendations — product assortment and competitive pricing models built in close collaboration with data scientists.

• —Increased feature adoption by 30% with average +12% improvement in product performance
• —Scaled recommendation model coverage 2× in 6 months at constant cost
• —Improved pricing accuracy by 20% and reduced inefficiency by 30%

Three core business applications in payment and settlement — revenue management, subscription management, and payment gateway integration. Led 3 cross-functional teams across development, operations, and DevOps.

• —40% faster order processing within 2 months
• —Reduced customer dissatisfaction tickets by 90% in 3 months
• —Maintained 99.9% system availability managing 2M+ monthly transactions